Building a lead generation engine
A small but agile team, we developed a multi-channel marketing strategy that attracts warm leads and nurtures both prospects and clients. Over time, Think’s marketing evolved into a powerful lead-generation engine, driven primarily by content marketing. Within the first 18 months, we increased content output by 21% and boosted page views by 31%. Since 2021, our efforts generated $22.6M in new sales-qualified leads.
Year
2021 - 2025
Company
Think Company
Building trust and showing value to fill the pipeline
As we continuously improved our content and targeting tactics we saw year-over-year success. Since 2021 we’ve generated $22.6M+ in SQLs.
We grounded our content planning in research. In collaboration with experts on the design, development, content, and research teams to uncover current challenges their clients (and themselves) are facing, to ideation with our CEM and business development teams to understand what questions and challenges our prospects are bringing to sales calls—we focused on crafting content that provided value and actionable insights to help our ICPs solve their complex challenges.