Transforming an underperforming SEM
and paid social practice
The development of a content-driven ad strategy that provided valuable and actionable insights and tools for B2B enterprises and middle-market companies has been vital to Think’s growth. SEM and social ad clicks increased by 277% in 18 months. This ad strategy amplified Think’s full-scale nurture campaigns by including highly targeted advertising that resulted in 80 high-value enterprise ICPs visiting Think Company’s website over the course of a year.
Year
2023 - 2025
Company
Think Company
Getting in front of organizations that need
Think’s services
In 2023 and 2024, we focused on evolving Think’s ad strategy to better support the extensive content marketing efforts. By implementing industry targeting and leveraging tools like ZoomInfo’s MOS, we collaborated closely with CEM and business development teams to identify and build targeted audiences, craft compelling ad copy that resonated with Think’s ICPs, and aligned marketing’s efforts with their outreach. Despite a lean team, we built a highly efficient system—ensuring industry-specific ad sets consistently reached key decision-makers.
Reaching industry leaders
As we honed in on three targeted industries—pharmaceuticals, financial services, and telecommunications, we secured website visits via ads from 80 core enterprise ICP accounts over the course of a year, with pharma leaders leading the way in ad interactions. The HCP portal lead magnet continues to help Think grow their nurture practice.
